J&R Marketing is a full service digital and print agency. We specialize in printing, promo products, branding, design, website development, and digital services.

Follow us


How to grow your team as a small business owner

Featured  -  January 10, 2024

As a small business owner, the decision to grow your team is both exciting and challenging. However, there are a couple of things to consider before diving into the hiring process. Before expanding, you should consider the strengths and weaknesses of your current workforce, the diversity of your team, the company culture, and whether or not you have established procedures and processes to support your growth. 

grow your team
Identify Strengths and Weaknesses

To identify strengths and weaknesses within your workforce, you should conduct regular performance reviews to determine what is working well and what needs improvement on an individual level. Another way you could monitor an employee’s strengths and weaknesses is by their achievements within your company. You might find that they’re consistently hitting sales targets or getting positive reviews online. As they contribute to new projects, monitor if their ideas are efficient, if they improve quality, or if they bring a new mindset to a stagnant project. 


Assess the Potential for Expansion

If there is an absence of a particular skill set within your team, that is a sign that you may need to expand. Another thing to consider here is whether or not hiring new people will allow you to offer a wider range of products or services. Before beginning the hiring process, it might be beneficial to identify roles that will directly contribute to business growth and fill those gaps strategically.


Foster Diversity in Your Team

It is important to make sure that you aren’t solely hiring like-minded people. Naturally, you can perceive someone with similar ideas and ways of thinking as a good fit for your team. However, it is important to hire people with different experiences and perspectives, as this will bring new ideas and skill sets to the table. Having a diverse team also stimulates creativity and helps you avoid a stagnant thinking environment within the workplace. 


Focus on Company Culture

To create or maintain a good company culture, start by clearly defining and communicating your company’s core values and ensure that everyone on your team understands and aligns with these principles. Good company culture also depends on your ability to promote a positive and inclusive environment where employees feel valued and motivated. Another way to foster a positive company culture is by being transparent with your team. Transparency will facilitate effective communication and collaboration which, in turn, will help you build and strengthen your relationships with your team as you are looking to expand. 


Establish Solid Processes and Procedures

Another way to support your expansion is to create clear and concise processes and procedures to guide your employees in their roles. It’s important to ensure that these processes are defined and consistently followed, providing a stable framework for existing team members and new hires. 


Bottom Line

Expanding your small business team is a significant step towards growth and success. By strategically identifying areas for improvement, fostering diversity, focusing on company culture, and establishing solid processes, you’ll create a foundation to grow your team in a way that contributes effectively to your business goals.

For more resources, visit jandrmarketing.com

Related Post