The way that a website is set up is extremely important for businesses because it gives your customers (and potential customers) a first impression of your company. Website design is not as easy as posting a few pictures online and adding some text, there’s a lot of little details that go into making a website great. But what exactly is website design?
Website design is the culmination of many different aspects in the production and maintenance of websites. These include graphic design, interface, standardized code and software, user experience, and search engine optimization (SEO).
Here, we will give you some reasons why website design is important and some important elements to keep in mind when looking to redesign your website.
Why Web Design is Vital
When you’re looking to redesign your website, you’ll start to wonder why it’s important to your business and your audience. Here, we’ll give you the main reasons why it is vital to your company.
It is your First Impression
In this day and age, everyone is looking up businesses online. They may be ordering something, looking at services, or hours of operation. Whichever it may be, this is your businesses first impression. Your potential customers will be judging you within seconds of arrival on your landing page.
If your website looks outdated and unappealing, you’re audience will have a negative impression of your business. They will also perceive this as how you view your audience as well. If you’re not putting any effort into your site’s design, you’ll give off the impression that you don’t care about your customer base. Your audience will feel less likely to work with you and will leave your page for a competitor’s.
Web design is the digital face of your business, and you want to appear friendly, welcoming, and helpful rather than detached, cold, and uncaring. Having good website design will negate all of this and leave your audience with a positive impression and possible business as well.
You Want to be Authentic
We all have looked up a simple question on Google, clicked on a site that appears to have our answer, taken one look at the site and then promptly left without reading any further. This is due to poor web design. We don’t want to get viruses on our computer or be the victim of a phishing scam due to a shady website.
If your website appears outdated then it will appear to your audience as an untrustworthy site. Your audience will quickly click off the site and go to another that looks more authentic. If your business sells products online, no one is going to want to put their information into a seemingly inauthentic site.
Appearing authentic with good website design will build trust between you and your audience. They will feel comfortable with you and staying on the site. This will lead to them learning more about your business and greatly consider working with your brand.
It Helps with your Search Engine Optimization (SEO)
Search Engine Optimization, also known as SEO, is vital in getting your website noticed on different search engines. Google, Bing, Yahoo, and all other search engine sites are browsing thousands of websites to show the best websites that match someone’s search. This is done through keywords on your website and in your content.
Website design is a major factor in SEO. This is one aspect of web design that you cannot afford to miss. Your website’s coding needs to be SEO-friendly in order to show up on the first page of someone’s search. For example, if you own a landscaping company that caters to the entirety of New England you will want to be on the first page and/or in the first few links if someone searches landscaping company in New England.
Having poor website design will push your company off of the first page of search results and this will result in less business. In order to stay in the first few search results, you absolutely need good website design. This is not something that you can ignore especially if you want your business to continue growing.
You Will be Seen as Consistent
Your brand is one of the major aspects of your company that people will remember. This is why logos and colors and very important when starting your business. You want your audience to be familiar with your brand so they remember you when they need your services. This is especially important online because you’ll be able to build your brand and keep it consistent across all online platforms.
On your website, you’ll definitely want to keep the same layouts, fonts, styles, picture sizes, etc. across every page on your website. If this isn’t kept consistent, you will confuse your audience. You absolutely do not want this to happen, because if they are confused by your brand and your website, they’ll leave and go to a competitor’s.
Keeping your website consistent will make you appear professional to your audience and are more likely to gain business from this because people are on your website for longer. Poor web design will push people away from your website and you’ll be giving your competitors business that should have been yours.
Website design is incredibly important for any business. It helps show your audience that you are professional, authentic, and are consistent with your brand. If you want to better your business, you must focus on designing a website that showcases who you are and what you do in a sleek, stylish, and professional manner.
J&R Marketing is a full-service digital agency that specializes in website design, digital marketing, and much more! Want to build an awesome website? Contact us now!