Let’s be honest: video marketing is no longer optional — especially for local businesses here in Rhode Island.
When done right, video builds trust, explains your services clearly, and makes your business feel human and approachable. And the numbers don’t lie:
- Video marketers get 66% more qualified leads per year.
- Including a video on your landing page can increase conversions by up to 80%.
- 84% of consumers say they’ve been convinced to buy a product or service after watching a brand’s video.
The best part? Video helps small businesses in Rhode Island compete with larger, national brands — because people love to buy local when they feel connected.
Why Video Works for Local Rhode Island Businesses
Trust Builder:
A quick video tour of your business or a behind-the-scenes look at your team builds instant credibility.
Increased Reach:
Video performs better on social media platforms and Google search results.
Human Connection:
In a state like Rhode Island where relationships matter, video helps customers feel like they know you before they even walk through the door.
Pro Tip: Rhode Island customers love seeing familiar places. Film local landmarks or reference neighborhoods to make your content feel personal.
Simple Video Ideas for Your Business
You don’t need a huge production budget to get started. Here are a few high-impact ideas:
- About Us Video: Show who you are and why you do what you do.
- Customer Testimonials: Let your happy clients tell your story.
- Product or Service Demos: Show your services in action.
- FAQ Videos: Answer common customer questions.
- Event Recaps: Showcase your involvement in Rhode Island community events.
- Behind-the-Scenes: Give a sneak peek of how you work.
And remember: authentic beats perfect. Start with what you have and improve over time.
What Happens When You Add Video to Your Marketing
Here’s what you can expect when you start using video consistently:
- Higher engagement on social media
- More time spent on your website
- Better conversion rates on landing pages
- Improved SEO rankings (Google loves video!)
- Stronger connection with local audiences
Why J&R Marketing is Your Go-To for Video in Rhode Island
We don’t just create videos — we create sales tools.
Our in-house video and photography team works directly with you to:
- Plan content that fits your business goals
- Film on-site at your location or in our studio
- Edit videos that work for both social media and your website
- Make your video part of your larger marketing strategy
And because we’re based right here in Rhode Island, we know how to make your video feel local, relevant, and true to your brand.
Curious what this could look like for your business? Schedule a Discovery Call and let’s brainstorm.
Start Using Video to Grow Your Business Today
Video isn’t the future of marketing — it’s already here.
👉 Read Our Video Marketing Starter Guide
Let’s create content that makes your business stand out in Rhode Island.