We do not align our name with something unless it makes strategic sense.
That is why we are proud to announce that J&R Marketing has been named the Official Media Partner for the 2026 New England Home Shows and the Northeast Golf Show at Gillette Stadium.
These events represent some of the largest home and lifestyle audiences in Southern New England. For us, this is not just an announcement. It is a calculated move to create more opportunity, more visibility, and more leverage for the businesses we work with.
Why We Leaned Into This
A lot of businesses in Rhode Island know one show: The RI Home Show at the Convention Center in Providence.
For some companies it works. For others it is simply what they have always done. Sometimes it produces meaningful results. Other times it serves more as brand visibility. And in many cases, the audience tends to feel familiar year after year.
That is not a criticism. It is just how markets operate.
We work with over a hundred clients every year on trade shows. We design and print marketing materials, produce thousands of promotional products, design & manufacture complete trade show booths, and in some cases even staff booths for our clients. We are not suggesting anyone pivot away from what already works. If you are seeing strong results at the shows you currently attend, keep going.
Our role is to look ahead and identify additional opportunities that may expand your reach, introduce you to new audiences, and create more leverage for your business.
What many business owners do not realize is that there are larger, more regionally diverse shows happening across Southern New England that draw attendees well beyond the immediate Providence market.
Foxborough. Marlborough. Gillette Stadium. Different reach. Different audience mix. Different opportunity. If there is a platform that gives our clients broader exposure, better positioning, or access to a different demographic, we are going to evaluate it.
And if it makes sense, we are going to be involved at a higher level.
What This Partnership Means
As the Official Media Partner, we are not just promoting these shows.
We will be on site at all four home shows handling:
- Professional video coverage
- Exhibitor interviews
- Event B roll and content capture
- Recap videos and promotional footage
We are building a full content library around these events, not only for our own platforms but to support long term promotion and visibility for exhibitors.
This includes the Northeast Golf Show at Gillette Stadium, one of the largest golf shows in the United States. That event opens the door to an entirely different audience. It attracts high income, lifestyle driven attendees who often align with home improvement, automotive, outdoor living, and premium brands.
That is access many businesses do not normally get through traditional local shows.
As Greg Sampson, CMO / Partner of New England Home Shows, shared: “The New England Home Shows and Northeast Golf Show are leading home and lifestyle events in Southern New England. We are excited to have J&R involved as our Official Media Partner and to bring added value to exhibitors across our events.”
That alignment is intentional. With the 2026 season approaching quickly, timing matters.
2026 Show Schedule Is Moving Fast
The 2026 New England Home Shows are approaching quickly, and the first event (for booth rentals) is already sold out.
Upcoming Shows Include:
2026 Home Show Schedule
Marlboro, MA
Royal Plaza Trade Center
February 27 – March 1, 2026
Booths Sold Out
Foxboro, MA
WIN Waste Innovations Field House at Gillette Stadium
March 20 – 22, 2026
Lincoln, RI
Bally’s Event Center Casino
March 27 – 29, 2026
Topsfield, MA
Coolidge Hall & The Trade Center
April 25 – 26, 2026
Visit the New England Home Show website
Northeast Golf Show
Foxboro, MA
WIN Waste Innovations Field House at Gillette Stadium
March 13 – 15, 2026
Visit the Official Northeast Golf Show website
More Than a Booth. We Handle the Details.
One of the biggest challenges with trade shows is not the booth cost. It is the logistics.
Designing materials. Ordering signage. Coordinating apparel. Securing promotional products. Making sure everything arrives on time. Ensuring it all looks right once you get there.
We already help our clients with:
- Promotional products and giveaways
- Marketing materials and brochures
- Complete trade show booth setups
- Banners and large format signage
- Table covers and branded displays
- Apparel and staff gear
Because we are officially involved with the shows, we can simplify that process even further.
For exhibitors working through us, we can:
- Coordinate all booth materials
- Handle production in house
- Deliver directly to the show
- Ensure timelines are met
- Help design and prepare everything properly
When we are part of the show, you are not hoping materials arrive on time. We are making sure they do.
That removes friction. And friction is what prevents many businesses from maximizing these opportunities.
Considering Exhibiting?
If you are thinking about exhibiting at one of the upcoming New England Home Shows or the Northeast Golf Show, or you want help evaluating whether it makes sense for your business, reach out to mary@jandrmarketing.com.
Mary and our team can:
- Help determine which shows align with your goals
- Coordinate booth needs and materials
- Align printing, apparel, and promotional items
- Ensure delivery and timelines are handled No scrambling. No last minute stress. Just execution.
Looking Ahead
We are always looking for ways to give our clients leverage.
This partnership expands that leverage across Southern New England. It gives us more access.
More visibility. More content. And more opportunity to connect the right businesses with the right audience.
We are excited about what this creates. And we are just getting started.