If you’re a Rhode Island business owner, you know every year brings new challenges (and new opportunities) in marketing.
The good news?
With the right checklist, you can stay ahead of your competition, win more local customers, and grow your brand — without feeling overwhelmed.
At J&R Marketing, we work with businesses across the Ocean State every day. We’ve built this checklist to help you focus your energy on the strategies that matter most in 2025.
Let’s dive in!
Why You Need a Local Marketing Checklist
Rhode Island is a tight-knit, community-driven market.
That means your marketing strategy should feel local, personal, and aligned with how people here make buying decisions.
This checklist will help you:
- Stay on top of marketing trends
- Focus your budget on high-impact actions
- Build momentum throughout the year
Whether you work with an agency like us, or manage some marketing yourself, use this as your playbook for success.
Your 2025 Rhode Island Marketing Checklist
1. Review and Refresh Your Website
Your website is your digital storefront — make sure it’s working for you.
- Mobile-friendly and fast-loading
- Updated with your latest services
- Includes clear calls to action (CTAs)
- Local SEO optimization (RI keywords!)
- Easy-to-use contact forms
Need a website tune-up? Explore our website services.
2. Prioritize Local SEO and Google Business Profile
Local search is essential for Rhode Island businesses.
- Claim and optimize your Google Business Profile
- Collect fresh, positive reviews
- Ensure NAP (name, address, phone) consistency
- Target local keywords in your SEO strategy
Check out our Local SEO guide for RI businesses.
3. Align PPC Campaigns with Local Intent
Paid ads work — when they’re smart.
- Use geo-targeting to reach RI audiences
- Highlight location-specific offers
- Test and optimize ad copy regularly
- Track conversions closely
Learn about combining SEO and PPC for growth.
4. Build a Content Engine That Works for You
Content is the bridge between your brand and your customers.
- Regular blog updates (yes, like this one!)
- Localized video content
- Social media posts tailored to Rhode Island audiences
- Use UGC (user-generated content) when possible
Need content ideas? Explore our content services.
5. Boost Local Engagement with Print & Promo
RI still loves local — and tangible materials make an impact.
- Branded apparel for your team
- Promotional products for events
- Local mailers and flyers
- Trade show displays and signage
See our printing and promotional services.
6. Plan for Seasonal & Event-Based Marketing
Rhode Island is full of seasonal moments and local events.
- Plan campaigns around local festivals and holidays
- Use local sponsorships to build visibility
- Align messaging with seasonal offers
Pro tip: RI loves summer events. Get ahead by planning now!
7. Embrace Video & Short-Form Content
Video continues to dominate, and short-form is especially powerful.
- Capture behind-the-scenes clips
- Highlight customer stories and testimonials
- Use short-form content across ads, socials, and your website
Learn more about our video marketing services.
Get Support for Every Step on This Checklist
No matter where you are in your marketing journey, we’re here to help.
At J&R Marketing, we offer:
- Full-service marketing strategy and execution
- Local expertise in Rhode Island markets
- Transparent, honest guidance to make your budget work harder
See how we support businesses across RI here.
Start Strong in 2025 with J&R Marketing
Ready to check off this list and grow your business in 2025?
We’ll help you build a strategy that works — so you can spend less time guessing and more time growing.
👉 Schedule a Free Marketing Consultation
👉 Read Our 2025 Marketing Playbook
Let’s make 2025 your best year yet.