How we design a visually appealing, impactful logo
Phase 1
Research + Planning
We work to understand your brand's identity, values, and target audience and build a mood board of images, colors, and typography that identifies trends and avoids clichés.
Phase 2
Initial Concepting
We present four to six initial concepts showing a range of shapes, symbols, and typography to explore directions for your logo that align with your brand.
Phase 3
Narrow + Refine
Focusing on the most promising concepts, we refine and iterate to experiment with different variations and get input from colleagues, clients, or target audience.
Phase 4
Final Concepting
We finalize the design, making any necessary adjustments to ensure your logo is visually appealing, memorable, and versatile for the most common use cases.
Phase 5
Logo Guide + File Delivery
We deliver a logo guide and vectorized logo files, which include primary, secondary, wordmark, submark, and icon variations of your logo for different applications.
