Redeemed Building is a residential and commercial contracting company that also does unique projects like custom remodels and historical renovations. Owner Tony Butera came to us with a website in dire need of renovations. He wanted a modern and professional website with clean branding that would tell their story and build trust.

So often Redeemed Building is called in to help homeowners who were taken advantage of by dishonest contractors. “The heartache and deceit our clients experienced from other contractors is what motivated me to found Redeemed Building, ” said Tony. As branding specialists, we knew that building Redeemed’s brand meant incorporating trust and transparency as core values.

Because Redeemed Building is called in to fix botched jobs from lesser contractors so often, we shaped the company’s new brand identity around the tagline “because your home deserves a second chance.” Color impacts brand messaging, so we chose purple as the primary for its association with redemption and silver as a secondary to connote second chances.

After launching the new professionally branded website, Redeemed wisely opted for custom apparel and print products. Long sleeve tees for employees, decals for trucks, plus yard signs and door hangers for job sites all play a part in cementing Redeemed’s presence. Because they specialize in kitchen and bathroom renovations, custom cutting boards and bath mats for clients set Redeemed apart.

Their new responsive and professionally branded website not only tells a stronger story and has a smoother user experience, but it’s also powerful enough to handle a robust digital marketing strategy. We regularly publish blog posts featuring evergreen content about home renovations and custom projects not only build trust with clients, but also provide opportunities for Redeemed to target relevant long tail keywords and attract higher quality traffic.

We also build landing pages around location based keywords to act as online magnets for Redeemed Building to attract local clientele. Because it’s essential to respond to all customer reviews regardless of the number of stars, Redeemed has opted for us to handle their online reputation management, leaving no corner of the digital space uncovered. This multifaceted digital marketing strategy ensures that Redeemed Building’s digital presence is just as strong as its physical.