Your website is your digital storefront—so choosing the right platform is a decision you want to get right the first time. But with options like WordPress, Shopify, Squarespace, Wix, and custom builds, how do you know which one fits your business best?
At J&R Marketing, we’ve helped businesses in every industry launch smart, scalable websites. Here’s a breakdown of today’s most popular platforms, how they compare, and what you should consider before you commit.
Why the Right Platform Matters
Your platform affects everything:
- Site speed and performance
- SEO rankings
- User experience and conversions
- Ease of editing and updating
- Long-term scalability
When you work with a professional website design and development team, you get platform guidance based on your business model, goals, and future plans—not just today’s trends.
Platform Comparison: Pros and Cons
WordPress
Pros:
- Highly customizable
- Great for SEO
- Massive plugin library
- Scalable for future growth
Cons:
- Requires regular maintenance
- Can get complex without guidance
Best for:Service-based businesses, blogs, and companies that need flexibility.
Shopify
Pros:
- Built for eCommerce
- Secure and scalable
- Easy product management
Cons:
- Less design flexibility
- Transaction fees unless using Shopify Payments
Best for: Online stores and product-based businesses.
Squarespace / Wix
Pros:
- Simple, user-friendly interface
- Built-in templates and tools
- Fast to launch
Cons:
- Limited scalability
- Can be restrictive for advanced SEO or integrations
Best for: Startups, solo professionals, or businesses with limited technical needs.
Things to Consider Before You Choose
1. Your Business Type and Goals
Are you selling products? Showcasing a portfolio? Booking services? Your platform should match your core function.
2. SEO and Growth Potential
If local visibility is key, make sure your platform supports SEO best practices. Our digital marketing services team builds for long-term visibility.
3. Maintenance and Support
Do you want to manage your site yourself or have a partner handle it? Our web management services take the pressure off your team.
Our Process: Platform-First, Strategy Always
At J&R, we don’t push a single platform. We start with your goals, then recommend the platform that supports your design, content, SEO, and functionality needs.
You’ll also get access to our full team—from developers to photographers and videographers—to build a website that reflects your brand at every click.
Still Not Sure? Let’s Talk
Every business is different—and your website should be too. Whether you’re redesigning or starting from scratch, we’re here to help you launch something you’re proud of.
Start a conversation with us through our Contact page, or check out Our Work to see platform decisions in action.