Your website is often the first impression people have of your business. But if that first impression is slow, outdated, or confusing, you might be losing leads before they ever reach out.

So how do you know when a redesign is more than just a “nice to have”? At J&R Marketing, we help businesses identify when a website refresh can improve performance—and how to approach it with strategy, not guesswork.

1. Your Website Looks Outdated

If your site still looks like it was built in 2013, that’s a problem. Design trends shift, but even more importantly, user expectations evolve.

An outdated design can make your brand seem out of touch. Our Website Design and Development team builds modern, user-friendly websites that reflect your business today—not a decade ago.

2. It Doesn’t Work on Mobile

Over half of all website traffic now comes from mobile devices. If your site is hard to use on a phone—tiny buttons, awkward menus, unresponsive pages—users will bounce quickly.

A website redesign ensures your site is fully mobile-optimized, fast-loading, and built for how people actually browse today.

3. You’re Not Showing Up in Search

Design alone doesn’t help people find your website—SEO does. If you’re not ranking for local or relevant terms, your site likely needs a backend overhaul, keyword structure, and on-page optimization.

Our Digital Marketing Management team includes SEO specialists who can help audit and improve performance.

4. You’ve Rebranded or Shifted Direction

If your messaging, services, or visual brand have changed but your site hasn’t? You’re sending mixed signals.

A redesign helps you align your digital presence with your current goals and audiences. This is especially important if you’ve added new services, launched products, or shifted industries—What We Do may have evolved, and your site should too.

5. You Can’t Update It Easily

Outdated platforms or rigid templates can make it frustrating to update your content, even for simple edits.

We build websites with content management systems that are intuitive and user-friendly, and we offer ongoing Web Management so you never have to stress over backend tech again.

6. Load Time Is Hurting Your Conversions

People are impatient online. If your site takes more than a few seconds to load, you’re losing visitors—and likely ranking lower on Google.

A redesign with a focus on speed and technical performance can dramatically improve user retention and conversions.

7. It’s Not Generating Leads

A well-designed website isn’t just for looks—it should be your best salesperson. If your site isn’t driving inquiries, appointments, or purchases, it’s not working hard enough.

We align design with strategy to ensure your site guides users toward the right actions—using clear CTAs, clean navigation, and intentional structure.

How J&R Marketing Approaches Redesigns

A successful redesign isn’t just about changing how things look—it’s about improving how your website works.

Our collaborative process includes:

• Discovery and performance review
  
• UX and content strategy
  
• Visual refresh based on your brand identity
  
• SEO optimization
  
• Mobile and speed testing
  
• Ongoing support post-launch
  

Explore examples in Our Work or talk to our team about what’s possible for your business.

Is It Time for a Website Refresh?

If any of these signs sound familiar, your website could be holding your business back. A thoughtful redesign can help you attract more visitors, keep them engaged, and turn them into customers.

Let’s start the conversation. Contact us to schedule a discovery call or get a custom website audit.