Let’s be honest:

Your customers are scrolling, and they’re scrolling fast.

So how do you stop them in their tracks?

With video.

Video marketing isn’t just a trend. It’s the most powerful way to capture attention, tell your story, and turn views into leads.

At J&R Marketing, we’ve seen firsthand how Rhode Island businesses — from small shops to growing enterprises — are using video to boost engagement and drive real results.

If you’ve been wondering whether video is worth it, here’s your answer.

Why Video Works: The Stats Say It All

Video is dominating every platform:

• 82% of global internet traffic is video (Cisco)
• Social media posts with video get 48% more views (HubSpot)
• Video on landing pages can increase conversion rates by up to 86%

It’s simple:

People prefer to watch rather than read.

And it’s not just social media.

Video boosts:

• Website engagement
• Email click-through rates
• Google rankings (Google loves video!)

For Rhode Island businesses, video is your shortcut to standing out in a crowded market.

Video Builds Trust and Tells Your Story

One of the biggest hurdles in marketing? Building trust.

Video creates instant connection:

• Customers see your face
• They hear your voice
• They feel your passion

Whether it’s a behind-the-scenes look at your team, a customer testimonial, or a product demo, video brings authenticity that text and photos can’t match.

We’ve filmed videos for everything from Rhode Island construction companies to local boutiques — and every time, the results are the same: higher engagement, more leads, and stronger customer loyalty.”

— Joe Russo, Founder of J&R Marketing

Rhode Island Businesses Win Big with Localized Video

Local businesses have a secret weapon: local flavor.

Highlight Local Flavor and Authenticity

Customers love to support businesses that are part of their community.

Video lets you:

• Show off your RI location
• Feature familiar faces
• Use Rhode Island landmarks as backdrops

It’s about building connection with your audience, right where they live and work.

Promote RI Events and Community Engagement

Hosting or participating in a local event?

Use video to:

• Promote your involvement
• Showcase event highlights
• Share recaps that keep your audience engaged long after it ends

Where Video Marketing Fits in Your Strategy

The beauty of video is its versatility.

Social Media and Paid Ads

Short, punchy videos are perfect for:

• Instagram Reels
• TikTok
• Facebook and LinkedIn ads

They capture attention and drive clicks.

Website and SEO Benefits

Video increases time on page and boosts SEO rankings.

Embedding videos on your website:

• Improves dwell time
• Reduces bounce rates
• Signals quality content to search engines

Sales and Lead Generation

Explainer videos, product demos, and customer testimonials all move buyers closer to purchase.

Video isn’t just for awareness — it closes deals.

How J&R Marketing Helps RI Businesses with Video

At J&R Marketing, we make video easy.

We handle everything in-house:

• Concepting and storyboarding
• Filming at your location or in our RI studio
• Editing and post-production
• Social media cuts and ad-ready versions

Whether you need one video or a full video marketing strategy, we build it around your goals.

Plus, we integrate your video content with:

• Your SEO strategy
• Paid advertising campaigns
• Social media calendar
• Website updates

It’s all connected — and that’s where we shine.

Let’s Make You the Face of Your Brand

If you’ve been waiting to get started with video, consider this your sign.

We help Rhode Island businesses of all sizes use video to:

• Increase visibility
• Build trust
• Drive real leads

👉 Schedule a Free Video Strategy Call

👉 See How We Help Businesses Stand Out

Your story deserves to be seen — let’s bring it to life.