Website Design 101: Why your Business Needs a Website

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    4-why-your-business-needs-a-websiteWe'd like to introduce you to our first article in our Website Design 101 Series. In this series we will be starting with the basics of your website, how to make improvements, improve conversion rates, generate more traffic and much more.

    For our first article in the Website Design 101 Series, we are getting down to the basics of why you need a website. All businesses need a website. Yep, that’s right. I can’t think of a single business that can be competitive nowadays without having a website. Oh, you may have plenty of loyal customers who like to drive to your store for a chat and to pick up more products, but do you realize the vast numbers of untapped potential customers ‘out there’? They don’t even know you exist. And if your competitors have already got a website, chances are they’re getting all
    the new business opportunities that should be coming your way.

    Think about this:

    • Most people will first conduct an internet search to locate a product that they wish to purchase
    • Most people don’t cruise around the streets hoping to stumble upon a store selling just what they want
    • Many people only want to buy online

    A website is the perfect platform to display clear and concise information about your business, your services and your products. It never sleeps and is available even when your store is closed, making it ideal for all those insomniacs / night owls / shift workers who like to do their online searches out of hours. And it is a great place to display special offers and product updates.

    If you’ve no website, new customers just won’t find you. Don’t be one of the many small businesses who believe that they don’t need a website. Trust me – you do. Otherwise you’ll get left behind and that certainly wouldn’t be good for your business.

    Make no more excuses. If you don’t feel you have the expertise to design and create a website, don’t panic! Most people can’t go it alone. There are website design businesses who will work with you to create your perfect website at an affordable price. Your website doesn’t need to be fancy, it doesn’t need to be all-singing, all-dancing. But it does need to exist for your business to survive long term!

    Joe Russo

    Joe Russo has over 6 years of experience with online marketing, sales and business management. Joe enjoys working on challenging projects, working late hours and the Boston Celtics. 

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