Why auto posts on social networks are bad for business

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The auto post continues to come up time and time again. A blog article that automatically posts to their social networking sites or posts on one social media network that automatically populate on another social media network. Social networking site plugins and extensions continue to emerge to make the auto-posting easier, faster and more convenient but is it really good for your website?

From a business stand point the "auto-poster makes sense. Less time spent marketing = more time spent on business. From a website design and marketing standpoint...there is no excuse and I expect more. Trying to push content is great, the auto poster updates each of your networking sites quickly and allows you to focus on writing more content but does more equal more? Statistically speaking auto posts are less likely to draw clicks to your article, to your product and more importantly to your website. An auto-poster has a similiar effect that an advertising on Google would have. Sure the advertising (or article) may be very interesting and it very well might relate to your industry (or search) but did you click on the advertising? Again, statistically speaking - you probably didn't. In most cases (over 84% if the time) you would click on the natural listing that appears under your search results naturally. This is the same case with social networking posts.

Each social network is considered different and tailors to a different audience. By taking the time to link to your current blog posts or tailoring your social media posts to that audience greatly increases the odds of your content to be clicked through, read and shared.

Although auto posting saves time it is much like cleaning your room by throwing everything into the closet; it feels nice to quickly and easily get the room clean but you're not really getting the whole job done. By taking the extra few minutes to link to your blog post or post a custom message to go along with your posts you greatly increase your chance of click through's and improving your conversion rates.

Michelle Collins

With over 10 years of experience in sales and marketing Michelle is an active article writer in our article section. Focusing on articles to help businesses grow and think outside of the box she covers a wide range of topics ranging from website recommendations, business tips and more.

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