As a business owner, you should be tweeting regularly in an attempt to get more exposure for your company. And the only way that will happen is by attracting more followers. The simple equation is: more followers = more people seeing each tweet. But more important than the quantity of followers is the quality of them, or rather you need to attract followers who are interested in your business and expertise. There is far more value in having a band of loyal followers who want to engage with you, learn more about your products and services and ultimately purchase from you, than having teems of people who aren’t really interested in your wise words.
So to increase the quantity and quality of your followers on Twitter consider these effective tips:
Who are you?: make sure you use your 160 character limit to write a concise but informative Twitter bio about who you are and what you do.
Content is king: most people are starting to realize that interesting and informative content is worth far more than inconsequential information on any social media platform used. Providing regular and consistently good content that appeals to your Twitter followers will keep them coming for more. Write your own tweets which link back to your website or include links to thought-provoking stores. Don’t forget to use tips and links to videos to vary the content and keep it fresh.
Hash it out: for newcomers to Twitter, the #hash tag symbol is bewildering. But use # before words which you wish your tweet to be categorized by – this helps raise the profile of your tweet when someone searches for a specific theme.
Timing is everything: the jury is still out on the best frequency for tweeting. Some opt for several per day; others choose fewer. But the all important rule is to be consistent so you’re not bombarding your followers one day and then silent for the next seven. And try out specific times of the day to tweet. The general consensus seems to be that it’s best to tweet in the early afternoon to get most click-throughs and that morning tweets are less effective.
Claim to fame: if you are bordering on famous or at least influential in your area, apply to Twitter to get your identity verified.
Follow the leader: find people who are also in your business area and start to follow them. Often they will follow you back and this is often done automatically.
Nurture friendships: when followers respond to a tweet be sure to go back to them using the @reply option. Your objective is to nurture a group of individuals who are interested in your knowledge and products, so make sure you respond promptly to all those who make the effort to comment on your tweets.
Give great giveaways: the great giveaway always works wonders and can help attract new followers. So offer your Twitter followers an exclusive discount when they purchase one of your products or a free promotional product – which will of course be cleverly branded with your company name and contact details.
The strongest link: use your other social media platforms and your website to link to your Twitter profile. Include your Twitter URL in your email signature.
Remember that getting a large number of good quality followers on Twitter takes concerted time and effort. So keep at it. And however many new followers you attract, if you don’t keep up with regular, interesting content the followers will drift away. So follow the tips above to get the very best out of Twitter.