If You’re Not Tweeting, You’re Not Trying

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    not-tweeting-not-tryingI’ll say it again: if you’re not tweeting, then you’re not trying. This is especially the case for expanding businesses – especially smaller ones. The importance of using social media, in this case Twitter, cannot be overstated.

    Creating a Twitter account for your business is really just a form of active advertising. Simply put, Twitter allows you to reach your clients and potential customers individually. Like a Facebook page, a Twitter account is a free way of gaining exposure.

    But what are the best ways to promote your Twitter?

    Here are some ideas:

    1)Find businesses similar to yours on Twitter and add their followers
    2)Promote ad copy with links back to your website
    3)Tweet often. At first try 3-4 per week. Aim for consistency
    4)Use hashtags tastefully and infrequently – most likely what is “trending” will not be suitable for a business-related tweet
    5)Interact with your followers’ tweets – favorite them, retweet and tweet back in a way that make sense for your business

    These are simple, but effective ways to establish followers. Don’t underestimate the value of having an operational Twitter account. Twitter allows you to:

    • Keep in touch with your customers and provide them updates of the latest promos and events held by your business.
    • Prevent others from taking your Twitter name
    • Show how effective your products and services are (through customer testimonials when they tweet at you)
    • Provide incentives for customers to come back to your store by providing them with promos or discounts on their next visit.

    What is most important to take away is the ease with which you can create, activate, and maintain your Twitter account. Social media is an integral part of every business plan, and if utilized properly, can lead to remarkable expansion for your business.

    Amanda Kelly

    Amanda is an active writer for J&R Marketing. Covering a wide range of social, marketing and business topics, Amanda also provides consulting services to many small businesses. 

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