Hands up who loves a freebie! Yep, everyone does, which is why your customers will clamour to get hold of your complimentary
products at trade shows and events. These gifts are your secret weapon – hand out branded items that customers will use time and time again, and you have a nifty way to spread the word about your company.
There are a wide range of popular promotional items available such as bags, caps, badges and notepads, but don’t under estimate the marketing potential of the humble pen. When Hungarian Lászio Biró patented his ballpoint pen in 1938, little did he imagine that promotional ballpoint pen sales would rocket in the early 21st Century, along with those of its best friends, gel pen, marker pen and roller ball pen.
Even with all of our computers, iPads and iPhones, we use pens on a daily basis to scribble down notes, lists or to sign off a receipt. Most people hoard pens and I bet you have your own secret stash in the house or office. Take a quick look – you probably have a few promotional pens that you don’t even remember receiving because you stole them (inadvertently of course), from your colleague, son, wife, or even from that nice manager at the bank where you had to sign your life away.
So not only are pens useful to everyone, you know that the pen-stealing phenomenon will help increase exposure of your company name.
When choosing your promotional pen and its design, consider these important points:
Type of pen. There is a wide range of pens on the market so choose one that will appeal to your customers and fit into your budget.
Visual appeal. A bank or insurance company may prefer a classically colored ballpoint pen; a glitzy events management company may opt for a glittery gel pen.
Branding. The branding on the pen has to jump out. You want your customer to use the pen in front of many others, so a shy and retiring logo, tastefully placed on the pen just won’t do. Loud and clear is the only way forward. If your logo is particularly large or fancy with twirls and swirls, consider using simply the company name in the brand colors to improve readability. And make sure you find space for your contact details: website and phone number.
So there you have it! Pens are universally used by all your customers, pens will travel from person to person spreading their marketing message and there is a pen for every budget. Every company should include a promotional pen in their promotional product inventory - a simple, yet very effective marketing tool.