Now that you know the importance of having a website for your Rhode Island business and you also understand the importance of having a smart website, you'll want to consider how you will get people to visit it. Unlike your business location, people won’t just drive by and notice your business is there. An important way to increase visits, or traffic, to your website is to use Search Engine Optimization (SEO).
I’m sure you’ve heard the acronym SEO being bandied about - but what is it? Put simply, it’s a way to help direct potential clients to your website from search engines such as Google, Yahoo and Bing amongst others. You are optimizing your website to appear in the results of aSearch Engine. An organic search is when someone wants to locate something on the internet – they type in a few words on a search engine and see what pops up. If they want a second hand car costing less than $2,000, and don’t want to travel too far to view it, they might type in “cheap second hand cars Rhode Island” if that’s where they live. Those websites which sell such cars locally, and have implemented good SEO practices, will appear at the top of the search results. And since humans can’t be bothered to scroll down pages and pages of results, of course they will click on the first one or two to see if they match their requirements. The topmost companies have developed and implemented a good SEO strategy as they are converting searches to clicks through to their website.
So how do you get started on your SEO strategy for your own company website? First you need to understand that SEO is an art and that it takes time to produce results. Anyone who promises you quick results should not be trusted as there are only guidelines to the best SEO practices. There is no single way to produce results and with all the effort in the world, no guarantees.
In our next articles in the Website Design 101 series, we will reveal some principles of SEO, both onsite and offsite. Onsite SEO is performed directly on your own website; offsite SEO is the process of building high quality links to your website from other related sites.