Blogging 101 – The correct way to write your blog for search engines

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    7-blogging-101Blogs serve several purposes – What started with sharing thoughts and daily experiences has turned into a business gold mind. A blog is now a place where businesses share their experiences, business tips, expertise and more. A place where businesses generate more business for themselves.

    Regardless of the industry and regardless of the purpose if you have a blog it’s clear you want visitors. And not only visitors but targeted visitors that are interested in your content or your services. With that said, there are many businesses that simply blog for search engine optimization and search engine optimization only. They keep their blog content up to date to provide fresh, related content to their website.

    Weather you are interested in providing great blog content or raising your search engines for specific keyword terms or long-tail keyword terms we’re going to go over the most important blogging tips to help generate more interested visitors to your blog and website.

    1.) Keyword for your article

    Assuming you are writing with the search engines in mind, this is one of the most overlooked blogging concepts. When writing your next blog article determine what the article “keyword” is. If you are writing a post on a new product your company has then that product is most likely the keyword. If you’re writing to just update content – determine the keyword before writing the content and then base your article/post off that keyword. This will give you the structure and base to begin writing correctly to gain more visitors for given searches based on certain keywords.

    Many businesses have a set guideline of keywords with a selected date that determines what keyword is to be used on what date. This is suggested when strictly writing your content to improve in search engine rankings and visitors.

    2.) Title of your page

    The title of your article/post is something that is also overlooked most of the time. This is a huge SEO and blogging mistake. Your page title holds a lot of value in the search engines. You want to be sure to place the keyword in the title of the article and if possible place the keyword in the beginning of the phrase. For example, if the keyword you are using is car stereos and if you are writing about the basics of installing car stereos - Naming the title of the post Installing Car Stereos – Learning the Basics would make perfect sense.

    When writing the post also keep in mind what your viewers are searching for. For this example we will use this blog post. If you were to search for this article I would make the assumption you would search for writing blog articles for search engines, improving search engine rankings for blog posts and you guessed it; The correct way to write blog posts for search engines. This is an important tip, that we will go over towards the end of this article.

    Trying to go above and beyond? Before deciding on a title write down 3-10 choices. Then visit Googles Keyword Ranker and type in each phrase. This will give you the estimated number of searches that are performed per month for that keyword. This will show you which search term receives more traffic and to help determine for which keyword or keyword phrase you would like to choose.

    3.) Website URL/Link

    This is where your blog post or article is located. In many if not most cases your URL will automatically be generated by the title of the page. If this is the case, you can simply jump to the next tip. If not, you want to name your article based on both your keywords and the title of your page. Assuming you followed the above tip your title should already have been based off your keyword in mind so simply naming your article the title will suffice. If the title is long, you may want to focus on the keyword phrase instead.

    4.) How frequently you post

    How many articles you post per day, week, month and what time you post your articles is completely up in the air. This is different for every business and typically requires research to determine what is best for your business. From an SEO standpoint you want to make sure your content is fresh and from a readers perspective you want to provide your readers with new articles that are relevant to your industry, keywords and what they want to read about. I always recommend to clients who are just starting off to write at least 1 article per month or 1 article per week but every industry and business is different. Don’t plan on doing more than your company can handle or try to write more articles when you simply don’t have the content to write about. Although more is better still think quality or quantity.

    5.) Keyword Density

    If you have been following and you’ve chosen a keyword, a title based on the keyword and a URL that continues to follow that trend – it’s time to make sure your content has the keyword mentioned. This is another grey area – you want to have the search engines in mind while writing but you do not want to write for the search engines. Many writers and beginners think that shoving the keyword in as many places as possible in the article is a good idea. This is a terrible practice, Google is much smarter than that and could eventually penalize you for doing that. Your content should mention your keyword, keyword phrase or keywords as naturally as possible. After your content is created make sure your keyword is mentioned. The recommended keyword density is around 2.0-2.5 per article. This means for every 100 words your keyword should be mentioned two or three times.

    Recommended Tips: You can check your keyword density by copying your article or writing your article in a program like Microsoft word. Search for how many times the keyword term is used and document it. Then select all of the text and determine how many total words are in the article. Divide the number of words by the number of times your keyword phrase was mentioned. This will give you your keyword density.

    When mentioning your keyword phrase keep in mind that a plural keyword is different than singular. If your keyword is mobile sites and you use the word mobile site – it holds no barring on the term mobile sites. Having related phrases definitely helps but you should not take it into consideration with your keyword density.

    6.) ALT Tags for Images

    Adding images to your posts and articles are a great way to spice up your content and to add visuals to your writing. The image could be the focus of your article, a chart, graph or just a stock image to spice the content up. Regardless of how you use the image you must name the image based on your keyword in hand. The search engines do not know what your image is, so you need to tell it. When naming your image keep your keyword or keyword phrase in mind.

    These are beginning tips that can be tailored for anyone who wants to use their blog to improve their websites ranking in the search engines and to receive more traffic to their blog/article posts. There are numerous amounts of blogs and articles related to information. Remember, content becomes out-dated and practices change. This article was written to get you started and put your articles in the right direction – or back on track. But, keep in mind, if your website is not built the correct way for the search engines to index your website – a website re-design may be what you need to improve your ranking.

    Don’t want to take our word for it? Or not sure the above tips will really work? Go to Google and search The correct way to write your blog for search engines.

    Michelle Collins

    With over 10 years of experience in sales and marketing Michelle is an active article writer in our article section. Focusing on articles to help businesses grow and think outside of the box she covers a wide range of topics ranging from website recommendations, business tips and more.

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