If you have a social media manager and a SEO expert, make sure the two work in close harmony. They can extend the reach of your content beyond your wildest dreams, with simultaneous exposure…
  When SEO was in its infancy, companies could get away with a few tricks to drive more traffic to their website. The commonly employed favourites included keyword stuffing, thin content, article…
Everyone strives to create the very best content to intrigue their audience and capture attention. But sometimes writer's block kicks in and you feel that you'll never be able to prepare exceptional…
With all the will in the world your blog won’t get the attention it deserves if you don’t take positive action. Great blogs have the potential to be seen, liked and shared…
Don’t overlook the online directory in your marketing strategy.  Nowadays people turn to the internet to search for a company to meet their needs – the days of thumbing through the Yellow…
It’s true that the many websites today have a blog, but creating a regular blog takes time and effort – and is it really worth it? Many people believe that the purpose…
If you’re unsure about the difference between Search Engine Optimization (SEO) and Pay-Per-Click (PPC) or are not really even sure what one or the other are, let’s take a deeper look at…
In our last Website Design 101 article we introduced what search engine optimization (SEO) can do for your Rhode Island business. We’re now going to focus on onsite SEO which is performed directly on your website.  Initially…
We have already went over that you need a website and what search engine optimization is. We've also covered on-site SEO in our last article, which simplified some of the terms and concepts your SEO experts will…
You can monitor all manner of metrics to try to assess the effectiveness of the online marketing of your Rhode Island business, but don’t sweat the small stuff.  Avoid getting bogged down…
We've been digging through the importance of search engine optimization and steps to understanding how your website receives targeted traffic interested in your business. Now let's look at some of the details of off-site SEO. Backlinks or…
To implement a successful online marketing strategy you need to identify your target market, identify how to attract them to your products and services and how best to meet their needs.  Whether…
When website designers and companies fret over SEO and how to get the best possible rankings for their websites on the search engines, it is the customer who has the last say. …
Your blogs don’t have to consist of just writing – in fact it’s far better if you spice things up a little with photos, drawings, videos and podcasts.  The more variety you…
In the past, Google engineers had a very suspicious view of the world of websites and the webmasters that control them. They tended to imagine that every one of them was dealing…
In the good old days, traditional adverts were those seen in glossy magazines, newspapers on the television and on billboards. With the advent of the world wide web these options have definitely…
If you think being spoiled for choice is a great thing, think again.  For the majority of us, a vast list of options is simply overwhelming and we fail to make any…
As a small business with a limited budget, a careful review of advertising options is a must.  Facebook and Google are the two big giants offering online marketing opportunities; Facebook leads the way…
It is a common misconception that e-mail marketing is no longer an effective way of driving customer sales.  A recent DMA Interactive survey concluded that 54% of small businesses ranked e-mail as the…
It is essential that you not only collect data regarding the effectiveness of your website and social media efforts, but that you critically analyze it to enable you to make improvements.  Without…
Spam traps are the living nightmare of every email marketer. If you get caught, you may well be blacklisted and will find it nigh on impossible to get your emails delivered -…
Everyone wants their website to appear high on Google’s search engine rankings and will do everything in their power to get there.  But there seems to be so much conflicting advice, particularly…
Now that you know the importance of having a website for your Rhode Island business and you also understand the importance of having a smart website, you'll want to consider how you…
Blogs serve several purposes – What started with sharing thoughts and daily experiences has turned into a business gold mind. A blog is now a place where businesses share their experiences, business…
There are enough business websites on the internet to form a clear and statistically significant consensus of the most frustrating challenges that website owners face.  And time and time again, feedback from…
In all the excitement of eye phones and smart tablets and perfect pads, have you really got time to think about a boring old email marketing campaign?  Isn’t that all a bit…
Ten years ago, if you told a business that a website would be a critical part of their company’s success, you may have been laughed at. Fast forward to today, the internet…
Every business should make Search Engine Optimization an important goal within their marketing strategy. A beautifully designed website without good SEO is like a million dollar home – on an island that…
As marketing of online businesses becomes more and more competitive, you need to expand your marketing strategy to include inbound as well as outbound marketing.  Clear as mud?  Well, you are definitely…
There are many companies that are looking to build more traffic to their website. Maybe they do not have an advertising budget, maybe they have a set amount they want to spend…

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