We all like to share experiences and writing an online review is a great way to do that. I love writing and reading online reviews and judging by the amount of reviews that you can find online, it's clear that a lot of other people do as well. You can find online reviews on products, before hiring a contractor or before visiting a restaraunt that you've never been to. Online reviews help good bussinesses strive while helping protect the consumer from businesses that lack in either quality or service.
The importance and effectiveness behind online reviews is very clear but why do people leave online reviews? What motivates a consumer to write an either good or bad review. In both cases, the writer is not receiving anything in return for their review.
According to an infographic from DemandForce.com, over 90% of people write reviews simply to help others. They explained that they write reviews in order to help other consumers make a good decision before spending money. This was the case for both positive and negative reviews. While the answer was to help others, an assumption can be made that people write the reviews based on karma. That the individual likes to read reviews, so in return they write reviews as well. Other answers to why individuals write reviews were to help a company decide on improvements or to reward them for a job well done. While others said they write reviews to try and get companies to listen and some because they said it's just fun.
I personally write reviews because I want to help customers make more informed decisions before they purchase. When I see a great movie, I make sure I leave positive feedback and if I receive poor service when out to eat, I'm sure to write a review an honest review about that restaurant.
Reviews are just another added benefit to the world wide web, allowing businesses and products to be exposed for what they are which is sometimes good and sometimes bad. It's great that so many people choose to write reviews as it can help save both time and money.