Research shows that personal recommendations are the number one driving force behind a consumer’s decision to make a purchase.  About 80 percent of purchases are influenced by a recommendation – most of…
The role of the marketing team is to generate good quality leads for the sales team by whatever jiggery pokery they see fit. Of course this is normally achieved by following a…
In all your marketing efforts to attract new clients, don’t overlook those you already have – acknowledge their support and make them feel appreciated. You may have to spend a little time,…
The alternative title for this article could be: “Things Never Uttered by Richard Branson”. Well, no, I don’t know Richard Branson personally so I confess to a little artistic license to get…
'I'm loving it' and 'Just do it' are the taglines of McDonalds and Nike, and like the simple symbols which comprise their logos, are recognized across the globe. Be assured that these…
Motivation is important for any business, whether it is to get through your entire day or finish a large task at hand. In order to ensure your business is growing and you…
Do you have the following symptoms: sweaty palms, dry mouth, butterflies in your stomach?  Perhaps you hate flying and are about to board a plane.  Perhaps you are going on a first date. …
Because of the world wide recession, many small businesses are reluctant to hire new, full-time employees due to economic uncertainties.  However a recent study by the online freelancer company Elance, indicated that…
Every business needs to spend money to market itself and attract new clients. No pain, no gain as the saying so rightly says. Money has to be spent on the marketing efforts…
When you have finalized your company logo, it’s time to consider your company tagline. Easy peasy hey? Just a short phrase. Think again, my friend. The company tagline is one of the…
Your marketers promise you that they have the best strategy to promote your business and products to result in great sales. But what’s going wrong if these sales don’t materialize and you…
Healthy competition between small businesses is all well and good, and goes with the territory. However some businesses take things too far in their cunning plans to outdo you and steal all…
Google has just announced the launch of its new light weight, ultra slim Samsung Chromebook with a price tag of $249. It weighs 2.5 pounds and measures 11.6 inches and is incredibly…
Don’t be coy when dealing with your customers or you’ll never nail that sale. You’re in the driving seat and you need to take charge. On the other hand, don’t use the…
We all like to pontificate about the best place to advertise our companies: magazine vs. newspaper, social media vs. search engines, but remember, everything starts with the image. If the image isn’t…
Are you normally a mild mannered, understanding and fair manager? Are you finding yourself tetchy with the boss and downright rude to your staff? After work, are you reaching for the cigarettes…
When a customer has trust in you, you can charge higher prices than your competitors do, sell them different services or products than they were looking for and provide a longer wait…
In a world where social networking has become an integral part of promoting a business or product, reliable and instant access to Twitter, Facebook, and various blogging mediums, is very important. Owning…
We all like to share experiences and writing an online review is a great way to do that. I love writing and reading online reviews and judging by the amount of reviews…

Join Our Newsletter
Join over 500 people who get free tips and fresh content delivered automatically.
 

Articles & Tips

Meet the Writers

michelle-nonMichelle Collins
AmandaAmanda Kelly
joe-russo-thumbnailJoe Russo